Barcelona have confirmed they intend to sell the naming rights to Camp Nou next season to raise money for the battle against coronavirus.
The club have never had a sponsor for their stadium, instead intending to sell the naming rights further down the line to help fund the development of the Espai Barça – their sports complex and stadium refurbishment project.
However, Barcelona took to their official website to confirm that they will put their plans into motion earlier than expected by selling the rights to the Camp Nou name next season, so as to raise money to support those in need during the current situation.
“An important moment is upon the world, the biggest health, economic and social crisis in modern history and FC Barcelona has taken an exceptional decision, one that chimes with the answer that humanity requires at such a moment of great uncertainty: that everyone gives their all to counter the effect of this global pandemic which has paralysed the world,” a statement began.
“Conscious that Barça has a commitment to society that forms part of its identity as ‘more than a Club’, the Board of Directors, the governing body chosen democratically by the members and presided over by Josep Maria Bartomeu, have approved the ceding of the title rights to Camp Nou for the season 2020-2021 to the Barça Foundation to raise money to invest in research projects being carried out in Catalonia and the rest of the world involved in the fight against the effects of COVID-19.”
Over the next few weeks, the Barça Foundation will look for a sponsor for the 2020/21 season, and the money raised will be used to support several different aspects of the fight against coronavirus.
“A part will be destined for a project on COVID-19 driven by the sponsors themselves and the rest will be shared out amongst other projects that are being developed in parallel,” the statement explained.
Barcelona vice-president Jordi Cardoner said: “We are facing a global crisis without precedent in our modern history and we have to assume with courage and calm the responsibility that we have.
“For that reason, from both the Club and the Foundation, we consider it vital at this time of humanitarian crisis to use all the resources available at the organisation to fight against the coronavirus pandemic and its consequences. It forms part of our way of doing things and of being as an institution.
“The cause, fighting against the coronavirus, is a global one. Being the top sporting entity on a world scale implies that we take on this challenge as fully as we can and if we can serve as inspiration for other organisations involved in the battle, perhaps we can create a wave of hope for millions of people around the world who are suffering due to this pandemic.”
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